Social Media Marketing Workshop

Join us on Monday, November 16th for an interactive workshop on Social Media Marketing with Erika McInerney. Designed to help participants build a stronger online presence, this session offers strategic guidance and real-world examples tailored specifically for tourism businesses. The event will run from 5:30pm to 8:00pm at the Heyfield Wetlands Information Centre, with dinner provided for all attendees.

During this comprehensive workshop, participants will gain valuable insights on how to approach social media strategically and explore creative content and collaboration ideas tailored for tourism businesses, events, and local experiences. Erika will cover tactics for working together during off-peak seasons to drive local and regional tourism, as well as best-practice, up-to-date tips for maximizing performance across websites, Meta, and TikTok. Additionally, attendees will discover how to leverage AI to support content creation and save time, alongside simple considerations for paid advertising on Meta platforms.

This is a free community event brought to you by the Future of Heyfield Project and supported by the Victorian Government through the Forestry Transition Program, in partnership with Mac & Ernie and the Heyfield Community Resource Centre. While registration is free, bookings are essential. Secure your spot today by contacting 5148 2100 or emailing erinb@heyfield.net.