Maffra Business and Tourism Association

The Maffra Business and Tourism Association (MBTA) serves as the collective voice for retailers, service providers, agricultural enterprises, and tourism operators across Maffra and the surrounding Macalister River region.

Our mission is straightforward: drive sustainable economic growth, champion local trade, and position Maffra as a premier destination within Wellington Shire.

• Community Activation: Coordinate signature town events, seasonal promotions, and shop-local campaigns that increase street foot traffic.
• Civic Advocacy: Represent local commercial interests directly to Wellington Shire Council, regional tourism boards, and state bodies.
• Destination Marketing: Promote Maffra’s rich agricultural heritage, vibrant tree-lined main street, motor museum, and outdoor recreation access to regional visitors.
• Business Connectivity: Host regular networking events, workshops, and forums to foster collaboration across the local business sector.

Why Join?

Joining MBTA connects your business to a dedicated network focused on commercial growth and community vitality across Maffra.

What Members Receive

• Priority directory listing on the MBTA digital hub, cross-promotional feature opportunities in regional newsletters, and inclusion in local shopping guides.
• Direct representation on infrastructure, parking, council policy, and regional development initiatives affecting Maffra traders.
• Free or discounted access to quarterly business breakfasts, networking mixers, and skill-building workshops.
• Automatic inclusion in town-wide seasonal campaigns, Easter/Christmas activations, and tourism push initiatives.
• Voting rights at general meetings, shaping local projects, streetscape improvements, and regional event funding allocations.

Membership Tiers

• Standard Business Member: Designed for local brick-and-mortar retailers, service providers, and trades operating within the 3860 region. Includes full directory access, event discounts, and voting rights.
• Tourism & Associate Member: Ideal for regional accommodation providers, food and wine operators, sole traders, or community groups looking to stay connected and promoted.
• Corporate Sponsor: Extended package for larger regional employers seeking prominent brand placement across all MBTA annual marketing collateral and event sponsorships.

Become part of a unified business community working to keep Maffra thriving. Submit an application online or connect with our executive committee to learn more about upcoming initiatives.